On October 10, three deer with CCTV of the charity 1+1 non-commercial platform, actively plunge into the public good, held a \"dream for you health, passed love together\" Press Conference. Will officially announce, Pui pui, CA u, adult three series of a total 18 products have implemented a comprehensive upgrade. Move marks sanlu group has completed a comprehensive relevant preparations to enter the high-end milk powder market, began large-scale foray into China\'s high-end milk powder market. This is bound to the current domestic high-end market milk powder pattern formed no small impact.
Ideas, recipes, technology upgrades, to build high-quality products
It is understood that launches upgrade of the sanlu milk powder pack Beibei, the calcium is excellent, three series for adults, new products and further optimize the structure of milk powder nutrition, for different groups of health needs to provide the most suitable scientific formula. In addition, all the new products use unique \"agglomerating process\", so that milk Pellet, easy to absorb.
Which, Pui Pui milk powder launched has \"Sunlove gold combination\", is DHA, and ARA, and choline and \"composite Yi health Yuan ⅲ\", several most important nutrient of gold combination, is New Zealand and domestic more than 10 over famous infant nutrition expert , specifically for China baby of Constitution and growth development features, concentrated development three years of long, in comprehensive meet China baby growth development demand aspects, reached has domestic leading of technology and nutrition concept.
Calcium excellent series milk powder under China the age paragraph crowd of calcium lack status, science design, to milk as supplementary calcium of carrier, application high-tech means will ion form of phosphate hydrogen calcium and molecular form of calcium carbonate and the milk in the of milk
For adult nutrition and health care needs, sanlu features of middle and old aged, women and family nutrition formula canned milk powder for adults, follow the \"high protein, low fat\" nutrition model, protein and fat composition of scientific adjustment, special added Prebiotics , lecithin and vitamin and mineral, original formula of fitness and health, nutrition and more balanced and comprehensive.
Consistent market-oriented, timely adjustment of development strategy
The last two years, China\'s milk powder market, in particular a faster growth rate of demand for infant formula milk powder. Related survey data, high-end baby milk market sales in China to grow at double digit every year. Coupled with this year and next year is a baby boom, China is expected to overtake Japan, after the United States the world\'s second largest milk market. According to the fifth population census statistics, national 0-3 of 69 million in population, the population at around 17 million new births every year. Consumer groups enormous newborn contains milk powder in China huge market space. 2006 scale of China\'s high-end baby milk market approaching $ 5 billion. This number will continue to rise in the next few years. High level of infant formula milk powder market has become a focus of contention for the dairy giant. Faced with such an optimistic market prospects, sanlu have made the appropriate adjustments, to expand into the high-end market as an important development strategy for the next three years.
As China\'s dairy industry \"bellwether\" enterprise, sanlu was the first production of infant formula manufacturers, at the same time also the first to complete the extension of the product chain to achieve diversif
Effective introduction of advanced technology, fast-moving towards high-end milk powder market
Half a century of innovation and integrity management, sanlu milk powder 14 consecutive top producing sales first in the country. In order to further improve product quality to the international advanced level, meet the needs of more customers, three deer continue to consolidate the foundation of its hardware, at the same time raising the level of software, for substantial inroads into the high-end of the market prospects are good milk powder well prepared.
In order to further enhance corporate strength, three deer and the world\'s largest manufacturer of dairy products----New Zealand Fonterra group has signed joint venture agreements. In June 2006, the formal operation of the JV company. The joint venture to inject a new vitality to the sanlu, introduces adapt to the rapid development of the enterprise mode of operation, organizational structure, advanced production technology and production management and world-class technology, three deer on the management and technical realization and international practice. This is also the sanlu conform to \"domestic dairy enterprises to go abroad, participate in international competition\" important measure for the inevitable trend.
In February 2006, sanlu invested 180 million Yuan to build Asia\'s largest luxury formula line. This is sanlu successfully breaking through the technical barriers to enter the high-end formula key step in the market. This line is the introduction of i
Three deer milk powder cause Department General Manager fuxinjie said, three deer milk powder in China milk powder market has leads 14, in foreign brand heavily into China high-end milk powder market of situation Xia, three deer to using 2-3 years of time , full will itself playing caused China of high-end milk powder brand, to development grow China of dairy industrial, and led General milk agricultural and Shang downstream industry enterprise development, build harmonious social.
Annex: sanlu honors and honors
Enterprise honor
For many years, sanlu group has won the \"national Wuyi labour Prize\" and \"agriculture industry
In 1977, won \"Advanced Unit in black and white dairy cattle breeding in the North\"
In 1982, won the Association of dairy cows in China \"of the North Friesian dairy cattle breeding in gold\"
In 1988, won the \"national excellent livestock enterprises\"
In 1992, won the Association of dairy cows in China \"dairy production advanced unit\"
In 1993, ranked \"top 500 food manufacturing enterprises in China\", and ranked \"top 100 China industry\"
In 1994, ranked \"top ten enterprises of Chinese dairy industry\"
In 1995, ranked \"image of China food industry top ten\"
In 1996, won the \"national Wuyi labour Prize\"
In 1997, won the \"national outstanding enterprise of food industry technology progress\"
In 1998, through the I
In 1999, the \"sanlu\" by State administration for industry and Commerce Trademark Office recognized China\'s renowned trademark
In 2000, won the \"national advanced enterprise of quality management\", and won the \"national agricultural industrialization key leading enterprises\"
2000-2001, won the \"China \' standards, metrology, quality \' technology enterprise\"
2000-2002, won the \"health food in China hundred enterprises\"
In 2001, won \"Advanced grassroots party organizations in China\"
2001-2003, won the \"China national food industry quality efficiency excellence enterprise\"
In 2002, won the Ministry of science and technology \"leading enterprises in national science and technology innovation and spark\"
In 2002, honored as \"national quality service integrity model enterprises\"
2002-2005, for four consecutive years ranked \"top 500 Chinese enterprises\"
In 2003, ranked \"top of the large industrial enterprises in China dairy industry\"
In 2003, honored as \"national quality supervision and inspection of product quality from the enterprise\"
Through the ISO9001-2000 quality management system and ISO14001 environmental management system certification
2003-2004, won the \"national outstanding leading enterprises of food industry\" and who support \"three agriculture\" Award trophy
2003-2004, won the \"national food safety model\"
In 2004, honored as \"national demonstration base of agricultural products processing\"
Awarded international certification Alliance (IQNet) presented the top award--Excellence Award
In 2005, through a health food GMP review, won the \"national outstanding enterprise of food industry technology progress for five consecutive year\"
Won the \"most competitive brand enterprise in China\"
Won the \"first Chinese users trust and respect of the 10 largest brand-name/top 100 brands\"
Product honor
For many years, with the development of enterprises, three deer of various new products
In 1985, three deer brand breast milk won the national light industry \"excellent product\"
Sanlu brand of breast-milk powder awarded the Ministry of light industry \"national supplies new product for children\" Golden deer award
In 1987, three deer brand breast milk won the Ministry of light industry \"departmental standards products\"
In 1988, three deer brand of breast milk was awarded \"China\'s first Food Expo gold medal\"
In 1990, the new Shijiazhuang cocoa malted milk was awarded the \"quality of agriculture products\"
In 1992, three deer brand of breast-milk powder awarded \"Hong Kong International Food Expo gold medal\"
In 1993, three deer brand breast milk won the \"national centre of the recommended markets branded products\"
In 1994, instant whole milk powder sanlu baby won the \"domestic trade Department recommended branded products\"
In 1995, the series of sanlu milk powder was awarded \"China famous enterprises of light industry products quality excellence award\"
In 1995, sanlu brand baby formula milk won the \"national customer satisfaction products\"
1995-1999, sanlu milk powder for five years in a row won the \"national market competitiveness of products \' in the eyes of the ideal brand \', \' actual buy brand \', \' shopping preferred brands \'\" three of the first
In 1996, the series of sanlu milk powder was awarded \"national centre of the recommended markets branded products\"
In 1997, sanlu milk powder listed as \"People\'s Republic of China eight games specified product\"
In 1999, the senile milk powder sanlu infant milk powder, won the \"MOA international agriculture fair of brand-name product\"
In 2000, three deer brand ice cream won th
In 2001, sanlu milk powder was recognized by the National Ministry of health as \"the first health food\"
Sanlu series high calcium milk powder was awarded \"national food industry science and technology progress Award for outstanding new product\"
In 2002, sanlu milk powder, sanlu milk was awarded \"China top brand product\", the \"national exemption product\"
Sanlu encourage milk powder was awarded \"national excellent brand health food products\"
In 2003, sanlu milk powder, sanlu milk formula was awarded \"national safe, high quality and commitment of food\"
In 2005, sanlu milk powder awarded \"industry-leading brands\", sanlu brand milk powder, milk powder, sterilized milk and milk drinks won the \"food safety management system (HACCP)\" certificate
Sanlu milk powder, sanlu milk retains \"China top brand product\", the \"national exemption product\"
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