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Mar 15, 2011

Study on family education of infants

Throughout the education industry, gold infant is a parent-child education to be developed, in recent years been investors look good. From the perspective of the current situation, its industrial development background to one of the best of times, but just like any investment risk, want to share in the infantile education market or target must seriously analyse carefully.


Policy analysis
In recent years, early infant education world-wide attention. In China national economy development \"15 plan\" in the first made \"to attention children early education cause\"; September 2001, Beijing award has national first pre-school Education Ordinance under, will Beijing people by education of statutory age, from three aged ahead of to zero aged; September 2003, People\'s Republic of China private education promote method under enacted, the Department legal of important breakthrough one, is confirmed on education of investment can are reasonable of return.
\"Infant parent-education industry are experiencing a unique development opportunity in history\", Director of the China Council for the pre-school education of infant education industry commented prospects. China has more than 100 million school-age children. Parent-child education industry\'s target group is very large. Reduced fertility, improve the quality of life, people\'s growing demand for high quality education.
China\'s current average birth rate of about 7 per thousand population, this means that every hour will occur at least 2000 babies. If consumer spending 30% for education each child month, the lowest figures for $ 150 per month, parenting education market prospect of tens of billions of Yuan.

Risk analysis
Statistics show that people can accept this parent-child education in Beijing average monthly household income of around $ 5,000, in other capital cities or cities to receive such education monthly income at about $ 3,000. But in 2003 years ago really willing to put time and effort to accept education does not exceed 5%. Main reason is that people on parent-child education concept just in the initial of the bud. After 2006, willing to accept the professional family of parenting education to more than 50%. From this increase in the proportion of, you can see that early education market in China has entered a period of relatively stable development. People\'s concept of early childhood education has greatly improved than it was three years ago, and will have more and more people will accept parenting education.
Market investment experts describe parenting education markets of the future \"as the 2007 Golden pig baby, baby has continued to the 2008 Olympic Games 2012 Dragon baby\'s birth, the next five years will usher in a new baby boom in China. With the continued growth of this peak, parent-child education industry in China will also become the most popular development period, ushering in a new upsurge of investment. ”
The officer revealed that current industry funding threshold is not high, but professional threshold is very high. Early for investors of the industries concerned, the best way is to select a powerful brand to join. And in select brands must focus on the institution\'s courses, is there really more to look at the brand\'s expert support to ensure the later teaching research and development. Early educational institutions such as millions of baby Angel, from 2000, 7 years since the establishment, in cooperation with the domestic nearly 40 top experts and after 5 years of teaching and research, finally stage of rapid development in early 2006 the education market is launched, this undoubtedly brings many small brands-hit. Visible billion baby Angel\'s advantage is that the 40-person team of experts, unmatched in the domestic market. Because, as investors are aware, a strong team of experts must be professional, science courses, and a strong brand appeal.


Business analysis
Professional success. Billion friendly Angel about the charge of \"a few years ago, suddenly emerged in China a lot of early childhood education center, but in the first half of 2003, with the\" SARS \"of cold air, the sector, with the first eliminated, which is the professional standard of life and death. Playing abroad, lack of professional support in the guise of a theory early Center for parent-child, average life expectancy of 6 months. \"Everyone can do this business, but parents have sharp eyes, a month or two, if you\'re not very professional, older students cannot maintain, attract high cost of new customers, basic is not able to support six months. \"Billion baby Angel was supported by the many experts in the industry, the most important, is the professional\'s course, and this solid foundation derived from its courses up to 7 years of teaching and research.
Billion friendly Angel Marketing Director stressed that parenting education the industry funding threshold is not high, but the threshold of professional requirements are very high. Investors to view early parenting in infants education as a long-term career, not get rich quick, only short-term returns.

Media links:
Over the next decade is the development of early childhood education industry gold period
Early infant education industry is known as \"forever of the Chaoyang industry\"
From a global perspective, rapid economic development of early education, the Agency is expected within the next 10 years, early infant education economy will be growing at a rate of 7% per cent of income. Early education at home is an emerging industry, counted as a sunrise. At present, there is a difference between brands is a major feature of the domestic market in early childhood education. Therefore, domestic heat still in the exploration, exploring stage of early childhood education industry, also has not matured, 5-10 years in the future, will be the golden age of early education market development in China.

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