May 15, synbiotic company held a news conference, announcing the introduction of high-end imported baby formula. Analysts believe that, by virtue of its advanced technology and the science of nutrition, combined with its customary precision marketing strategies, $ Hopson milk is expected to quickly break through and, in the fierce competition in the market for high-end infant formula milk powder has a place.
The tight encirclement, Hopson building top milk powder
Statistics show that China is second only to United States the world\'s second largest infant milk powder consumption power in 2004, infant milk powder market capacity of up to $ 7 billion in China in 2006, about $ 11 billion annual compound growth rate of around 30%, high-end baby milk market is about $ 5 billion. 2007 and 2008, is the baby boom of China, Beijing and Shanghai is expected to have more than 100,000 newborns, infant about 10.9 million national urban 0-3.
A long time, Abbott, Nestle, Wyeth, multiple foreign brands such as HIV/AIDS control 80% us about high-end milk market. After 2004, three deer, Queen, yashili, Shengyuan, wandashan high-end market domestic brand milk powder also began to punch. The end of 2006, domestic dairy Giants mengniu and international dairy giant Denmark ALA·fuzi companies spend $ 540 million, main luxury of baby milk formula, the first high-end infant formula milk powder have been listed. In addition, other foreign brands are preserved at all cost, high-end milk promotion activities in all over the country.
Legitimate domestic and foreign brands of high-end milk powder market growing came as China\'s first brand of children\'s probiotics market--$ Hopson company after livestock potential for quite some time, on May 15 this year must launch $ Hopson high maternal and infant formula.
As a variety of excellent components of community, synbiotic milk powder and industry experts agreed, is considered to be \"currently on the market in China close to breast milk formula of natural ingredients\", world\'s leading experts on infant and young child nutrition, United States University of California, Davis (University of California-Davis) child nutrition and internal medicine
Professor (Distinguished Professor) Dr. Bo Lonnerdal was called it \"a new generation of infant formula milk powder\".According to reports, the launch of the health and maternal and infant formula milk powder including formula two categories. Among them, infant formula milk powder into the gold series, gold series, super super protection series. Synbiotic milk in addition to DHA,ARA, choline, taurine, Prebiotics GOS, Alpha-lactalbumin, nutrient elements such as nucleotide, and is the lead in adding LPN immune factors and β-vegetable oils in infant formula milk powder.
\"LPN is a naturally occurring immune factors in breast milk, whey protein is an immune function. It can enhance your baby\'s cell-mediated immunity, improve the baby\'s own resistance, reducing the virus (such as rotavirus, respiratory virus, influenza virus, and so on) and bacteria (such as Streptococcus pneumoniae) infections, reduce the chance of malaria. \"Denmark food ingredient company (Arla Foods Ingredients) child nutrition Manager Sven Mr Petersen said.
\"Β-vegetable oil (oil acids-Palmitic acid-oleic acid triglycerides) and breast fat structures are the same, due to its unique beta fatty acid composition, formation calcium SOAP and therefore difficult to produce in the digestive tract without constipation, giving your baby a better absorption of calcium and energy. \"Sweden Advanced oil company (Advanced Lipids) global market and Technology Director Yoav Kahane said.
Strong momentum in the face of foreign brands in the high-end market, and eyeing domestic brands, Hopson picked up on the company not only from the mass, but also, in its precise marketing strategy, strong to create the most top of infant formula milk powder, is expected to top milk powder market tight encirclement.
Gears, new plant power synbiotic brand strategy
At the press conference, $ Hopson company probiotic health food GMP workshops were held the inauguration ceremony. It is understood that the probiotic health food GMP factory passed the national GMP certification in May this year to become China\'s clean probiotic health food GMP factory with the highest level (one level higher than the national statutory level), and has become the world\'s largest variety of probiotic formulations products specializing in the production of one of the factory.
Synbiotic company official said, probiotic health food GMP factory building, and raw milk products, are to continue to strengthen the company\'s product line of health, technology and market competitiveness, build professional maternal and child health nutrition food brands.
After years of market and consumer authentication, Hopson $ worth of probiotics granule Guangzhou Hopson won China\'s first brand of children\'s probiotics market title. As the technology matured, growing product line, from health food and functional food for infants and young children and pregnant women, such as the familiar children\'s probiotics granules, probiotic chewable tablets for children, pregnant woman probiotics capsules
, Infant and maternal nutrition foods, $ Hopson reinforced the company\'s businesses. \"Sheng yuan company would go on to target build professional maternal and child health nutrition food brands. \"This official said. (Reporter \\ Zhang Zhiming)
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