Strength casting famous

Nanshan milk powder was awarded \"China famous brand\"

Recently, the State administration for industry and Commerce announced the 2007 identified a number of well-known trademarks, yahua dairy subsidiary of Nanshan milk powder was awarded \"China famous brand\". This demonstrates the State administration for industry and commerce to further increase protection of well-known trademarks, protection of well-known brand healthy and stable development of determination. At the same time also proved the Nanshan milk powder from a brand value. Nanshan milk brands are relying on what emerged in the fierce market competition, as a famous trademark of China? Nanshan gave their answers: quality, innovation and service.

Quality casting brand
\"Brand\" this word in most people\'s eyes it is a well-known representative for Nanshan milk, however, branding is not just a logo, not just high popularity, brand is the brand, is due to the strength of its quality. Good quality Nanshan milk brand is the biggest reason of well-known trademarks.
Nanshan, hulunbeier Prairie George River Ranch in the North, there are famous in southern China\'s largest Alpine pasture in the South: \"green pastures in the four seasons\". Unique pasture resources ensure yahua dairy fresh, quality product. In addition to quality milk source base and excellent hardware facilities, the company always insist on quality as the basis of the principles, regular management, the pursuit of superior quality. From the base, the milk, processing, testing, transport, the company strictly according to the requirements of standardization of IS09000 international quality management established a quality management and quality assurance system. Company established has comprehensive quality management Committee, consists of quality management center, and in the quality management service set quality management and quality guarantee Commissioner, from developed enterprise approach, and quality target, to

production business of each links; from raw materials of procurement, and process control to production finished storage are is strictly by IS09000/HACCP/ISO14000 Trinity quality management system for specification management, ensure company the factory quality management mode unified, and standard unified, and method unified, and results unified.
Precisely because of yahua dairy insisted on quality and unrelenting, products will be the consumer\'s trust and love. And has won \"China food safety assured brand\", \"consumer favorite top ten brand\", \"top ten consumers trust brand of infant milk powder in China\" \"national customer satisfaction products\" and many other industries, the State Awards. Since 2004, Nanshan milk in the country\'s sales into the top five of the same product.

Innovation and tireless win brilliant
To become a well-known brand, Nanshan rely on milk powder in addition to the products of consistent quality, there is constant innovation and progress. From the promotion of new product development to marketing strategies, Nanshan milk unremitting innovation as it brings more accomplishments.
In terms of product positioning, through in-depth study after milk needs of Chinese consumers, yahua dairy product adjustment and implementation of brand operation: puzzle, immunization, absorbing the 3 Nanshan times demand niche market using Nanshan times Hui, Yi and Nanshan three brands operate simultaneously.
In terms of product development, Nanshan Nanshan post-doctoral and Nanshan milk powder has many of the children\'s nutrition and health research center senior dairy experts, relying on strong research and development team, has introduced new products. Nanshan times wisdom to the point of improving memory, become the puzzle market segment leader. When the industry over \"microscopic composition of breast milk\" when stage, Nanshan times the wisdom of launching domestic growth and development of exclusive breastfeeding for the first time of ex

ploration, and successfully established the IMU (Intelligence Memory Upgrade) Intelligent memory nutrition, scientific ratio of DHA and ARA, special upgrade choline, in terms of intellectual development of infants and young children, improve immunity made great breakthrough. Nanshan times supplementing infant milk powder not only meet the requirements of the baby comprehensive nutrition, while adding immune factor and compound probiotics, realization of \"immune 1+1 nutrition combination\" formula, bi-directional double immunity, guarantees gave the baby a sufficient number of direct resistance on the one hand , on the other hand improved the baby\'s immune system, helps babies build up, fill a blank of Chinese infant immune nutrition. Its quality has been consumer recognition.

Services for the achievements in the future
If the quality and innovation is the basis of Nanshan milk became a well-known trademark, the service is promotion of milk powder on the basis of Nanshan. Development of infant formula milk powder market today, an increasingly competitive, quality as the life of the product should be Enterprise attention as part of the additional products and services, will also have a significant impact on sales. Both quality and service, will be best coordinate points for enterprise success in competition.
Become mothers parenting good help and good partners on the road, Nanshan milk powder has been playing the role. Nanshan milk for a long time, has been seeking to do better. Subject to customer service center 24 hours of professional services, Nanshan milk powder and constantly open up a wider range of services. This year, Nan shan children\'s nutrition and health research center of Hunan TV column of the woman in the world, Tencent parenting channel launched by spokesperson of the famous Chair, Ambassador Yang LAN for the Olympic bid Nanshan milk mother wisdom activities. This lasted for 3 months, covering more than 20 provinces and activities for t

he dissemination of science nursing knowledge, improve Chinese nursery ideas, encouraged many young mothers can be an excellent mother, wisdom mother has had a positive impact. After hand Yang LAN, again with three, teamed up with Internet leaders together to create the Tencent Tencent network parenting channel for parental lack of experience in the new generation of mothers has opened up a reliable professional learning and communication platform. The join hands, and created a brand of dairy products a new example of close cooperation with the Internet leader, yahua dairy in all consumer-centered once again on the way to go in front of the industry.

As a well-known trademark in China, Nanshan milk determined not only to do sales lead, leading also to research and development, brand-leading, to more consumers with quality products and services. Because the tree a century brand, country people physical fitness has always been yahua dairy goals

！