Dairy upstart target sword refers to 800 million, to be New York

Times reporter Huang Lichang

From the end of 2003 to create o-optimal brand, publicly announced that it would introduce imported products in the Chinese market, in the past 4 years, o has annual sales of 400 million it, become a strong competition for high-end infant formula milk powder market brand.

Recently, in its \"breast milk nutrition and immunity seminar o original pregnant and infant milk powder listed tour\" on Australian Dairy (Hunan) company CEO Chen Yuanrong said in an interview with reporters, o excellent sales target is $ 800 million next year, while planning to implementation o at the end of next year in New York shares.

Australia\'s first original maternal milk in China

On that day \"breast milk nutrition and immunity seminar o original pregnant and infant milk powder listed briefing\" live, o for its \"o u (Guangzhou) breastfeeding Service Center\" established the unveiling, and promote a Grand milk powder imported from the upcoming Australian quality pregnant women how pregnant mother--o-optimal milk powder. It is reported that this milk is Australia dairy milk powder imported from the first pregnant women to enter the Chinese market.

Exactly \"> high quality products are the core

In four years \' time, annual sales exceeded 400 million, imported milk brand Australia in China milk market showed great vitality. In this regard, Chen Yuanrong think, o excellent in China\'s development benefited Australia unique geographical conditions and a global provider of \"quality management system from farm to fork\", while o superior to breast milk on the basis of nutrition and immunity, developed closer to the nutritional composition of breast milk o how series of imported milk powder.

Has been struggling in dairy research and development, the first line of production of Chen Yuanrong knows the importance of product quality. \"Industry is a high risk of infant formula milk powder industry, if the quality does not meet the requirements of the product, on the future growth of infants will have a negative impact, quality is one of its core. ”

It is understood that the Australian dairy milk from Australia, concentrated form of pasture to ensure milk source is the source of pollution-free, organic milk. On the quality, o excellent exactly as Australia and New Zealand standard for production of dairy products.

Chen Yuanrong said Australia and New Zealand standard for dairy cows, grazing of dairy products, raw milk nutrient, microbial monitoring indicators, laws and regulations are very strict. Their standards are higher than the domestic standard, such as microbial indicators, antibiotic and pesticide residue indicators are well above the national standard. This is strong backing for the o-optimal product quality.

Product quality in a core position of Chen Yuanrong chose Australia famous dairy enterprise cooperation. \"In Australia and Australia-best yatatula and milk in a century and enterprise cooperation to make high-quality infant formula milk powder. ”

It is understood that the tatura is Australia a has a history of dairy production enterprise, is Australia\'s most professional research, infant formula milk powder production enterprises.

Push three new, high-end market acceleration

At present, the domestic high-end infant formula milk powder market struggle intensified. On one hand, Mead Johnson, Wyeth, Abbott, Nestle, more aesthetic aids such as the international brands are investing in high-end market of hard. The other hand, yili, mengniu domestic brands also were at an unprecedented attack on the high-end market.

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For positioning in the high-end consumer o, Chen Yuanrong admits: \"competition in the high-end market, development of competition in the market, there is no competitive market will only come to a halt, it is the eternal law of any industry. Increased competition will also promote the brands increase of product development, quality control, and this will promote the development of the market. ”

\"O scale not to win, but to do a market segment, through high value-added product market competition. ”

According to Chen Yuanrong revealed, o excellent research and development breakthroughs, research and development and a few large multinational companies, in the next three months will launch three new products such as anti-allergy, diarrhea.

Finalizing two major strategic objectives

After four years of development, have lock o-optimal for high-end infant formula milk powder, will continue to force next year. \"O you have to do the industry\'s most competitive brands and responsible enterprise in the value of,\" Chen Yuanrong in revealed in an interview with reporters o excellent strategic objectives for the future.

Chen Yuanrong think, o excellent pursuit not on the amount of the win, but to do with high added-value, high quality, premium brand. In order to achieve this goal, o you will adhere to the quality of the products in the future, the future will continue to achieve improvements in formula, according to the latest research, keep the formula closer to breast milk, for its high value. In addition, also fully invested 60 million to strengthen branding, and active participation in the competition and the development of the industry.

In addition, at the scene of the event, o-optimal for its \"o u (Guangzhou) breastfeeding Service Center\" established unveiling, it was after Beijing, Shanghai and Australia third breastfeeding services centre of the building. \"Establishing breastfeeding services centre, advocate breastfeeding, encourage breastfeeding or mother for special reasons such as illness and select only when none of the conditions of breastfeeding infant formula milk powder, which is the important aspect of corporate social responsibility. \"Chen Yuanrong said.

It is understood that these breastfeeding service centres, to promote health during pregnancy and breastfeeding, parental knowledge of science as the main, were provided to young parents FAQ and equipment rental services, and to ill by mothers and other special reasons, none of the conditions of the breastfeeding mother and baby to provide the necessary help. At present, Beijing, Shanghai and Guangzhou

Service Centre has been established.

According to Chen Yuanrong revealed that o-best choice will be planned in the provinces establish breastfeeding to the first-tier markets Service Center.

Target next year sword refers to 800 million Yuan

It is understood that o superior dairy is the current domestic terminal market the first Australia dairy brands. Time to test water for nearly 4 years in the Chinese market, o-optimal fiscal year exceeded $ 400 million target this year, according to the plan, Australia\'s goal is to double next year reach $ 800 million. And by 2010, is maintaining a growth rate of 40%.

Chen Yuanrong disclosed to reporters, o excellent cheese yogurt ice cream project will be started next year, will invest 20 million dollars to build the product.

Chen Yuanrong also said, o excellent dairy products to be realizing o listing in New York at the end of next year. At present, o has been doing a financial audit, structure, strategy development and planning of the deployment.